Frequently Asked Questions
Have questions? We have answers. Here is a list of the most common questions we receive from restoration contractors about our services, lead generation, and digital marketing. If you don’t find your answer here, please don’t hesitate to contact us directly.
About Our Leads & Services
Q: Are your water damage leads exclusive?
A: Yes, 100%. This is the core principle of our business. Every single lead we send to you is yours and yours alone. Unlike aggregator services that sell the same lead to 5 or more contractors, we believe you should never have to compete for an opportunity you’ve paid for. Learn more about our exclusive water damage leads here.
Q: What is a “live transfer” lead?
A: A live transfer is the highest-quality lead in the restoration industry. It’s a real-time, inbound phone call from a potential customer with an active emergency. Our system qualifies the caller and then instantly forwards them directly to your phone. You’re not chasing stale form-fills; you’re answering the phone to speak with a motivated customer at their moment of need.
Q: What types of restoration leads do you provide?
A: Our primary focus is on high-intent emergency services. This includes water damage, flood cleanup, sewage backup, and fire damage restoration. We can target specific services based on your company’s capabilities and growth goals.
Q: Where do the leads come from?
A: We are a digital marketing agency, not a lead reseller. We generate leads through highly targeted online advertising campaigns, primarily on Google and other search engines. We build and manage a portfolio of digital assets designed to attract homeowners and property managers who are actively searching for emergency restoration services in your specific service area.
Marketing & Strategy Questions
Q: Is SEO or PPC better for restoration companies?
A: The best strategy uses both. PPC (Pay-Per-Click), especially Google Local Services Ads (LSAs), is essential for generating immediate, on-demand leads for emergency jobs. SEO (Search Engine Optimization) is a long-term strategy to build your website into a valuable asset that generates a consistent flow of “free” organic leads. We recommend using PPC to generate cash flow while investing in SEO for sustainable, long-term growth. You can read more about our restoration marketing philosophy here.
Q: How important are Google reviews for my business?
A: Critically important. In our experience, your online reputation—specifically your Google review count and rating—is the single most powerful conversion factor. In an emergency, customers choose the company they feel they can trust the most, and a large volume of recent, positive reviews is the ultimate form of social proof.
Q: Should I buy a restoration franchise to get leads?
A: A franchise can provide brand recognition and a marketing playbook, but it comes at a significant cost, including high franchise fees and a percentage of your revenue. Independent contractors can often achieve better results for a lower cost by investing in their own brand and a targeted digital marketing system, allowing them to keep 100% of their profits. Our guide on starting a restoration business touches on this.
Partnership & Billing
Q: Is there a long-term contract?
A: No. We believe in earning your business every single month. We offer flexible, performance-based partnerships with no long-term contracts. We’re confident that the results we deliver will make you a long-term partner.
Q: How does billing work? What if I get a bad lead?
A: Our billing is simple and transparent. We have a clear definition of a “qualified lead,” and you only pay for those. Any calls that don’t meet the criteria (e.g., spam, wrong number, outside your service area) are filtered out. Our official policy is: “Invalid leads are removed from the final report BEFORE the invoice is issued.”
Q: How quickly can I start receiving leads?
A: Typically, we can launch your campaigns and have you receiving your first exclusive, live-transfer leads within 3-5 business days after our initial strategy call and onboarding are complete.
Have a Different Question?
If your question wasn’t answered here, we’d be happy to discuss it. Let’s have a straightforward conversation about your business and your growth goals.
Call Arnold Baker Directly: (904) 657-4138
Email for a Custom Plan: arnold@restorationmarketingpros.site
Or Fill Out Our Intake Form: Start Here
